Case Study 9

Client Overview

An established e-shop specializing in shoes and accessories sought to break free from slow growth. The owner, driven by a vision for rapid expansion, turned to a performance marketing expert to unlock the store's potential.

Challenges

Despite a long-standing presence, the online store struggled to achieve significant growth. The owner had previously relied on conventional PPC strategies but needed a more innovative approach to meet ambitious goals. Ensuring efficient ad spend while driving both direct sales and phone orders added complexity to the task.

Objectives

• Increase revenue while staying within a defined CPA.
• Improve overall ROAS across all advertising channels.
• Expand customer engagement and transactions.

Strategy and Execution

A multi-channel approach was adopted to reach the client’s audience effectively. The campaigns combined static images (49%) and video content (51%), balancing visual appeal and efficiency. Platforms and networks were chosen strategically, including META Ads, PMAX, Shopping (prospecting), TikTok Ads, and more.

Key Actions:

• Implementing the Conversions API to enhance tracking and attribution.
• Refining campaigns across Google Ads, META Ads, and TikTok Ads to control CPA while driving conversions.
• Using video content to engage audiences and improve ad performance.

Results

The strategy delivered outstanding growth:

• Revenue increased by 114.12%.
• Revenue per user grew by 27.16%.
• Conversions surged by 115.04%.
• Google Ads revenue rose by 135.46%.
• META Ads revenue grew by 79.67%.

Channels Used

• Google Ads (Search, Shopping, Discovery, Display, Audio)
• YouTube Ads
• META Ads (Facebook and Instagram)
• TikTok Ads
• Viber Ads
• Programmatic Ads

Impact

The comprehensive and targeted strategy achieved the client’s growth goals while maintaining cost efficiency. This transformation demonstrated the power of a well-executed performance marketing plan, setting the stage for sustained success.