Case Study 6

Client Overview

A new e-shop in the competitive nutrition supplements market faced a significant challenge: starting from scratch without an existing customer base. With fresh Google Ads and Facebook Ads accounts, there was no data to leverage. The goal was to ignite sales and create a customer base from the ground up.

Challenges

The main obstacle was the lack of pre-existing audience lists, leaving the e-shop without a direct way to target potential customers. This meant that the usual strategies for optimizing ad spend and driving sales couldn’t be applied without significant creative adjustments. Both Google and Facebook Ads accounts were new, presenting an untapped opportunity but also the challenge of navigating these accounts from scratch.

Objectives

• Drive sales despite starting without an established audience.
• Develop an efficient and cost-effective way to track and measure the impact of ad spend on sales.
• Build a data-driven approach for optimizing ad performance.

Strategy and Execution

The solution was to focus on a single, clear conversion point: tracking sales and directly measuring them against ad spend. This simplified the process and gave us a benchmark for evaluating success.

Key Actions:

• Setting up accurate conversion tracking with Google Tag Manager to ensure reliable data.
• Running a multi-channel strategy across Google Search, Google Shopping, Discovery, Facebook, and Instagram to maximize visibility and conversions.
• Using a media mix of 49% static images and 51% videos, with a focus on Paid Search, Dynamic Search, and Shopping Ads to engage users.

Results

The results from this campaign were outstanding:

• 47.9% increase in revenue, showing a strong return on ad spend.
• 52.8% rise in conversions, highlighting how the campaign successfully turned visitors into paying customers.
• 60% growth in revenue per user, reflecting the effectiveness of tailored ads in increasing customer engagement and value.

Channels Used

• Google Search
• Google Shopping
• Google Discovery
• Facebook Ads
• Instagram Ads

Impact

The e-shop, which began with no audience and no data, saw rapid growth and success in a competitive market. By focusing on efficient ad spend, accurate tracking, and multi-channel marketing, the business turned early challenges into a growth opportunity. This case shows how strategic marketing can help new businesses break through and establish themselves, paving the way for future success.