Case Study 2

Client Overview

Our client, a fashion accessory e-shop, had been experiencing a steady decline in sales from both Google Ads and Facebook Ads. The e-shop faced several challenges in revitalizing its digital presence and expanding its reach, particularly in international markets. To overcome these hurdles, the client sought our help to develop and implement a new performance marketing strategy.

Challenges

The e-shop’s sales were declining month after month, creating a sense of urgency. Despite its global ambitions, the brand struggled to make a significant impact internationally. The need for a fresh approach was clear, and the client aimed to not only regain previous performance levels but also expand into new markets.

Objectives

• Revitalize sales and boost performance on Google Ads and Facebook Ads.
• Facilitate expansion into new international markets.
• Optimize ad spend to ensure an efficient return on investment.

Strategy and Execution

Our strategy focused on a few key areas:

Key Actions:

• Optimizing Conversion Points: We targeted two main conversion points: sales from the e-shop and orders via messages. This allowed us to measure ad spend against tangible results, making sure the investment aligned with the client’s objectives.
• International Expansion: We tackled the challenges of expanding into new countries by adjusting the strategy to suit each region’s unique characteristics.
• Budget Allocation: The client had a budget of 9K, and we worked to allocate it effectively across channels to maximize results.
• Multi-Channel Approach: We used a mix of Google Ads and Facebook Ads, complemented by media-rich content. This included 30% static images and 70% videos, which helped create an engaging experience for potential customers.
• Improving Data Accuracy: We addressed discrepancies between Google Ads and Google Analytics data, improved Facebook Ads pixel setup, and used UTM tags for more precise tracking and analysis.

Results

Our efforts yielded exceptional results:

• 348% increase in revenue: The sales figures showed a dramatic improvement.
• 302% increase in transactions: More people were completing purchases, showcasing the effectiveness of our strategy.
• 72.31% growth in conversion rate: Our targeted approach boosted conversions, increasing the efficiency of the client’s advertising spend.

Channels Used

• Google Search
• Google Shopping
• YouTube Ads
• Facebook Ads
• Instagram Ads

Impact

The client’s e-shop experienced a complete turnaround, with significant improvements in sales, transactions, and conversion rates. The performance marketing strategy not only addressed the immediate challenges but also laid the foundation for future growth. With data-driven insights and a clear strategy in place, the e-shop is now positioned for success, both in local and international markets.